This logo and subsequent brand identity was designed to celebrate Trinity Christian College's 65th anniversary. There were three main concepts that needed to be represented. 1) The gemstone that represents 65 is the blue sapphire. In the past Trinity has used the image of a gemstone to represent a big anniversary (60th anniversary) and there was the hope that this gemstone had a place in the event identity. 2) The main event to celebrate 65 years is a Birthday Gala Reception at the Brookfield Zoo. The playfulness of a zoo and animals needed to be represented in the event identity. 3) Elegance. This is an elegant event aimed at celebrating alumni and donors. Class, beauty and elegance needed to be represented.

I created a colorful and geometric design. The color represents the fun and playfulness of the zoo. The triangular geometry references the bluesapphire gemstone and the three sides of a triangle reference the Trinity Tri-Bar logo.

After establishing the logo and visual identity, I went to work applying it in all different applications – tshirts, posters, signage, save-the-dates and invites, stickers, mugs, etc.

It is a functional, versatile, playful, beautiful, and elegant brand identity that has the ability to adapt to all facets of this two-day celebratory event.